What Is "On Page" SEO?
When it comes to SEO, there are basically 2 pillars:
1.) On-Page Optimization
2.) Off-Page Optimization
We’re going to discuss “On-Page SEO”.
*On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. We need to make sure our keyword(KW) is in the right places. Such as the url, title, header, & content.
This type of SEO considers aspects of your website that you can improve. It focuses on features you can control on your site, like technical elements, content quality, and your site’s appearance.
The most important thing to remember about on-page seo is that you can control and change the factors that influence it. On-page seo services can help you manage those factors to improve your site’s performance to rank higher in the search results.
Is On-Page SEO Important?
If you want your websites pages to be shown in and rank in Google’s index, you need to make sure your pages contain the keyword you are trying to rank for.
Without proper on-page optimization, you will find yourself having trouble getting results. It will be harder for people to find specific pages of your website online when they are searching for the products/services that you offer, if you do not even show up because you aren’t optimized.
Even though Google is MUCH smarter than it was back in the day, they still use old-school stuff (like looking for a specific keyword on your page).
How Does On-Page SEO Work?
Google has robots that go out and crawl the internet. These robots or spiders will grab information and then store it in Google’s index.
Google Spider is basically Google’s crawler. A crawler is an program/algorithm designed by search engines to crawl and track websites and web pages as a way of indexing the internet.
When Google visits your website for tracking/indexing purposes, this process is done by Google’s Spider crawler. Once the spider visits your web page, the results are potentially put into Google’s index.
You constantly need to optimize your site to ensure that it is running efficiently. Every time you add new pages or content to your site, it needs to be optimized for SEO.
You can invest in on-page SEO services to help you optimize your page. There are various factors that play a role in how Google ranks your websites pages and it can be difficult to manage all of them. With on-site SEO services, you can hire experts to handle your SEO for you.
It’s a great way to ensure that you optimize your site right. An SEO company will know how to implement the right keywords and optimize your page to incorporate those keywords. They’ll help you create quality content, improve errors on your site, and improve your page speed.
*Make sure you are using the right keywords* The keywords are the DNA of your business online – this part is of extreme importance. Aim to optimize each page of your website for specific search terms. If you don’t know which keywords to use or you use the wrong keywords, you might end up hurting your rankings, or you might choose a keyword that does not even bring traffic/results. Using the correct keywords will largely determine what results you get. Our SEO experts will find these keywords and get the most accurate, relevant, results driven information.
Also the images on your website need to be optimized. This is important because the crawler bot sees the image source code and the alt tags. Be sure to include the keyword in your images alt tags and alt text.
Here’s a mini On-Page SEO Checklist. When you are doing “On-Page SEO” you need to make sure your keyword is in the following places:
✔️ URL
✔️ Title
✔️ Header
✔️ Content
Put The Keyword In The URL
This is the most basic and yet the most overlooked. Whatever keyword that you are trying to rank for, needs to be inside of the page’s URL.
Put The Keyword In The Sites "Title Tag"
If you want to increase “CTR” (click through rate) from the “SERPS” (search engine results pages), make sure that you write an effective meta title/description. Meta tags are important. The meta title/description is a short title/paragraph that appears in search engine results pages and contributes to click-through rates:
Putting The Keyword In Your Content & Header
It is important that the keywords we are trying to rank for are present in the url, title tags, headers, & the content itself. But, we need to stay away from “over-optimization/keyword stuffing”!
What is Over-Optimization/Keyword Stuffing?
Keyword stuffing is the most obvious way to over-optimize your website. Of course, using your keyword a number of times will help with your ranking. Google will understand what your post is about and rank it accordingly – Over-optimized text, however, is unreadable. If you put your keyword in every (other) sentence, your text will become terrible to read.
On-Page SEO Strategies
Among the most effective On-Page SEO Strategies is writing unique, informative, relevant content for your site. Good content gets more visitors and improves your rankings on search engines.
Moreover, it is easy to read and retain if the content is well organized and includes visual breaks. Keeping the paragraphs short will improve your readers’ experience. This method is beneficial for both users and search engine robots.
There are some common methods that you can use to increase your site’s search engine ranking. Firstly, you can optimize your meta title/description. Make sure to use keywords that have the highest search traffic. You should use the meta description length tool to determine the correct length. Another strategy is to write unique, quality content that is easy to read.
Make sure your keyword is inside of the url. This is very important(www.website.com/keyword). Also, include the keyword inside of the headers of the pages. These alone will help you significantly with your on-page seo.
Another ranking factor to keep in mind is “internal linking” & “external linking” on the pages of our sites. This will help the page rankings because you are passing what is known as “link-juice”, essentially making the page more “juicy” (giving it more relevance and authority).
Depending on what website provider you are using (we recommend WordPress/Shopify for most sites), you should be able to add “plug-ins” / “apps”. We need to install and optimize our sites load time and the site speed. We can do this by downloading and installing certain plug-ins/apps to use on our site.
Search Engines & Users
By optimizing our site and taking control of what we can, we are helping the search engines better understand our site from the code perspective of things, and our site users/visitors/customers will be having a great experience because they will be able to find our sites in the “SERPS” when they search for our products/services. This and many other things will help increase overall conversion rates.
Get Results With Our On Page SEO Services
The beautiful thing about SEO, is that when done properly, it can bring consistent, amazing results! But, when done wrong, you are essentially wasting precious time, energy, resources, etc.
*If you are in need of help, but not sure where to look, or how to get the job done, schedule a free consultation with us, and get your questions answered by industry experts. Or if you are interested in a free audit, click here.
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Anthony Farrelly | Founder/CEO
Anthony is the Founder & CEO of Multipurpose Marketing LLC. He founded the digital marketing agency in early 2019. Separate from being certified in social media & internet marketing, Anthony is also certified in "NLP" (neuro-linguistic programming), and has been mentored by some of the top level entrepreneurs/investors that are out there today! --- " I am committed to being the best version of myself every day, and continually growing in all areas for the rest of my life!"
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What Is "On-Page" SEO?
When it comes to SEO, there are basically 2 pillars:
1.) On-Page Optimization
2.) Off-Page Optimization
We’re going to discuss “On-Page SEO”.
*On-page SEO (or on-site SEO) is the practice of optimizing web pages for specific keywords in order to improve search visibility and traffic. We need to make sure our keyword(KW) is in the right places. Such as the url, title, header, & content.
This type of SEO considers aspects of your website that you can improve. It focuses on features you can control on your site, like technical elements, content quality, and your site’s appearance.
The most important thing to remember about on-page seo is that you can control and change the factors that influence it. On-page seo services can help you manage those factors to improve your site’s performance to rank higher in the search results.
Is On-Page SEO Important?
If you want your websites pages to be shown in and rank in Google’s index, you need to make sure your pages contain the keyword you are trying to rank for.
Without proper on-page optimization, you will find yourself having trouble getting results. It will be harder for people to find specific pages of your website online when they are searching for the products/services that you offer, if you do not even show up because you aren’t optimized.
Even though Google is MUCH smarter than it was back in the day, they still use old-school stuff (like looking for a specific keyword on your page).
How Does On-Page SEO Work?
Google has robots that go out and crawl the internet. These robots or spiders will grab information and then store it in Google’s index.
Google Spider is basically Google’s crawler. A crawler is an program/algorithm designed by search engines to crawl and track websites and web pages as a way of indexing the internet.
When Google visits your website for tracking/indexing purposes, this process is done by Google’s Spider crawler. Once the spider visits your web page, the results are potentially put into Google’s index.
You constantly need to optimize your site to ensure that it is running efficiently. Every time you add new pages or content to your site, it needs to be optimized for SEO.
You can invest in on-page SEO services to help you optimize your page. There are various factors that play a role in how Google ranks your websites pages and it can be difficult to manage all of them. With on-site SEO services, you can hire experts to handle your SEO for you.
It’s a great way to ensure that you optimize your site right. An SEO company will know how to implement the right keywords and optimize your page to incorporate those keywords. They’ll help you create quality content, improve errors on your site, and improve your page speed.
*Make sure you are using the right keywords* The keywords are the DNA of your business online – this part is of extreme importance. Aim to optimize each page of your website for specific search terms. If you don’t know which keywords to use or you use the wrong keywords, you might end up hurting your rankings, or you might choose a keyword that does not even bring traffic/results. Using the correct keywords will largely determine what results you get. Our SEO experts will find these keywords and get the most accurate, relevant, results driven information.
Also the images on your website need to be optimized. This is important because the crawler bot sees the image source code and the alt tags. Be sure to include the keyword in your images alt tags and alt text.
Here’s a mini On-Page SEO Checklist. When you are doing “On-Page SEO” you need to make sure your keyword is in the following places:
URL
Title
Header
Content
Put The Keyword In The URL
This is the most basic and yet the most overlooked. Whatever keyword that you are trying to rank for, needs to be inside of the page’s URL.
Put The Keyword In The Sites Title Tag
If you want to increase “CTR” (click through rate) from the “SERPS” (search engine results pages), make sure that you write an effective meta title/description. Meta tags are important. The meta title/description is a short title/paragraph that appears in search engine results pages and contributes to click-through rates:
Put The Keyword In Your Content & Header
It is important that the keywords we are trying to rank for are present in the url, title tags, headers, & the content itself. But, we need to stay away from “over-optimization/keyword stuffing”!
What Is Over-Optimization & Keyword Stuffing?
Keyword stuffing is the most obvious way to over-optimize your website. Of course, using your keyword a number of times will help with your ranking. Google will understand what your post is about and rank it accordingly – Over-optimized text, however, is unreadable. If you put your keyword in every (other) sentence, your text will become terrible to read.
On-Page SEO Strategies
Among the most effective On-Page SEO Strategies is writing unique, informative, relevant content for your site. Good content gets more visitors and improves your rankings on search engines.
Moreover, it is easy to read and retain if the content is well organized and includes visual breaks. Keeping the paragraphs short will improve your readers’ experience. This method is beneficial for both users and search engine robots.
There are some common methods that you can use to increase your site’s search engine ranking. Firstly, you can optimize your meta title/description. Make sure to use keywords that have the highest search traffic. You should use the meta description length tool to determine the correct length. Another strategy is to write unique, quality content that is easy to read.
Make sure your keyword is inside of the url. This is very important(www.website.com/keyword). Also, include the keyword inside of the headers of the pages. These alone will help you significantly with your on-page seo.
Another ranking factor to keep in mind is “internal linking” & “external linking” on the pages of our sites. This will help the page rankings because you are passing what is known as “link-juice”, essentially making the page more “juicy” (giving it more relevance and authority).
Depending on what website provider you are using (we recommend WordPress/Shopify for most sites), you should be able to add “plug-ins” / “apps”. We need to install and optimize our sites load time and the site speed. We can do this by downloading and installing certain plug-ins/apps to use on our site.
Search Engines & Users
By optimizing our site and taking control of what we can, we are helping the search engines better understand our site from the code perspective of things, and our site users/visitors/customers will be having a great experience because they will be able to find our sites in the “SERPS” when they search for our products/services. This and many other things will help increase overall conversion rates.
Get Results With Our On-Page SEO Services
The beautiful thing about SEO, is that when done properly, it can bring consistent, amazing results! But, when done wrong, you are essentially wasting precious time, energy, resources, etc.
*If you are in need of help, but not sure where to look, or how to get the job done, schedule a free consultation with us, and get your questions answered by industry experts. Or if you are interested in a free audit, click here.